Who We Are

A community-led movement creating space for meaningful connection, intentional collaboration, and sustainable business growth across Wyndham.

Our Vision

Building Businesses by Putting People First

Wyndham Entrepreneur Connect exists to cultivate a strong, sustainable entrepreneurial ecosystem across Wyndham, one where people feel supported, seen, and genuinely connected.

We believe the most powerful growth happens when relationships come before referrals, conversations come before transactions, and wellbeing is valued alongside ambition.

That’s why WE Connect was designed as a sales-free space where entrepreneurs, professionals, and creatives can show up as themselves and build trust without pressure.

As Wyndham continues to grow, we see a unique opportunity to shape its business culture with intention, fostering leadership, collaboration, and long-term impact rather than short-term wins.

EXPLORE PARTNERSHIP OPPORTUNITIES:

OUR 5C's

2. Cultivation
3. Collaboration
Connection

1. Connection

We create spaces where meaningful relationships are formed, trust is built, and conversations go beyond transactions to genuine human connection that supports personal and professional growth.

4. Community
5. Celebration
WE Connect 5Cs

The Story Behind WE Connect Events

WE Connect Events was born from a simple but powerful idea:

Meaningful business growth happens when people connect with purpose.

2021

The journey began in 2021 with the establishment of Westend Business Hub in the heart of Werribee, founded by Serial entrepreneur Imran Abul Kashem. The vision was clear from day one. Create a space where local businesses, founders, and professionals could come together, share ideas, and grow alongside each other.

2022

In 2022, that vision evolved into action. Imran launched local business networking events hosted in the event room at Westend Business Hub. These monthly gatherings quickly became a meeting point for entrepreneurs and business owners across Wyndham.

2025

By 2025, the demand spoke for itself. Attendance had grown beyond the capacity of the Business Hub, prompting the events to move to Notorious Espresso, allowing over 100 participants to attend each session.

2026

In 2026, responding to growing expectations and a more diverse audience, Wyndham Entrepreneur Connect Events moved to the Holiday Inn, Werribee, the area’s only premium business event venue.

Today

Today, WE Connect Events continues to evolve. The focus expands into themed evenings centred on collaboration and partnership, fostering strategic relationships and long-term business impact.

From a local hub to a premium regional platform, WE Connect Events remains committed to one core mission:

connecting people, ideas, and opportunities that move businesses forward.

Our Founder

Imran Abul Kashem

Founder, WE Connect

Wyndham Entrepreneur Connect was founded by Imran Abul Kashem, a serial entrepreneur and award‑winning creative with a deep belief in the power of community‑led growth.

As the founder of the Westend brand ecosystem, Imran has spent years working alongside business owners, startups, and creatives across Melbourne’s west. Through this work, one thing became clear: while opportunities were growing, genuine spaces for connection, support, and collaboration were not.

WE Connect was created to change that.

Imran’s vision is to build environments where entrepreneurs feel confident, grounded, and supported, spaces that prioritise human connection, wellbeing, and long‑term success over hustle culture and hard selling.

Today, WE Connect stands as a reflection of that vision: a place where ambition is encouraged, relationships are valued, and success is shared.

Imran Abul Kashem WE Connect Founder

The People Behind WE Connect

WE Connect is brought to life by a passionate team who combine professionalism, warmth, and genuine care for the community.

Yvette Penter, WE Connect Events Lead
Yvette Penter, WE Connect Events Lead

event branding

Janelle Scott

Janelle brings the WE Connect brand to life, creating an identity that feels authentic, trustworthy, and welcoming. She blends strategy and design to ensure every touchpoint supports clarity, connection, and sustainable growth, reflecting the community and collaboration at the heart of WE Connect.

Jeanette Pterson, WE Connect Events Consultant
Jeanette Pterson, WE Connect Events Consultant

Event Consultant

Jeanette Peterson

Jeanette is our strategic powerhouse, bringing 30 years of experience delivering events across corporate and government sectors. Her expertise ensures every WE Connect experience is thoughtfully structured, professionally executed, and delivered to the highest standard.

In Partnership With

TESTIMONIALS

What attendees are saying

"Meeting great people with a like mind..."

"Great being here. So good for charity, social enterprises, the community all working together to make a difference. The networking was fantastic, meeting great people with a like mind wanting to make a difference."

Mark Watt, CEO

Big BrotherS Big SisterS AUStralia

"Absolutely coming to the next event"

"So many amazing people who are in business but are very focused on community. It was amazing to connect."

Maria King, Councilor of Wyndham City

"It's actually been incredibly touching to be here tonight so I would highly recommend coming."

Lizzie Mettam, Partnership Executive

"I'm really impressed to say that there's a lot more of us than we think, that actually want to make an impact while running our own businesses."

Sarah Pantaleo, Business Mentor

"I love hearing everyone's stories"

"It made me think about how I can start to help as well. Looking at the businesses that I do, is there any way that I can connect and have some social justice through mine."

Hellen Pollard, Award Winning Serial Entrepreneur

Melbourne Event Florals

Roxy’s Entertainment

Artea Art School

Art Smart & Party Corp

"I made some very good connections"

"It's not only networking but also learning and growth. It's a wonderful opportunity."

Maryam Naleemudeen, Principal Solicitor

Maryam Migration Lawyers

"It meant so much to me to sponsor an event like this"

"I learned that there are so many things as businesses, we need to work together to provide social change and impact."

Kerry Bolton, CEO

Caring Lotus

"Can't wait for the next one"

"Fabulous night here. Thanks, Imran, for organising the event. All about social impact. I've learned a lot. It made me more aware and want to do more"

Angelo Magro, CEO

4U Property Maintenance & Construction

Inside the WE Connect Experience

Step inside our events and see how connection, collaboration, and community come together.

Become a Sponsor

Sponsorship Benefits

As a sponsor of WE Connect events, you will gain direct access to a high-value audience of business professionals and entrepreneurs who are actively seeking growth opportunities, industry insights, and meaningful connections.

Connect to the Community

Stay Connected. Stay Ahead.

Join the WE Connect mailing list for early access to events, exclusive invitations, partner offers, and community updates.

Connect to the Community

Stay Connected. Stay Ahead.

Join the WE Connect mailing list for early access to events, exclusive invitations, partner offers, and community updates.

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